In the spring of 2025, Sombr's team approached us to get him ready for his first TV late-night performance — and to introduce him to the world as a front man. That meant helping him find how to hold space on stage, keep focus, and build a look - from movement, to styling, to stage design. We helped to create the character, drawing on references shared between ourselves and the artists to define the styling and presence. From the start, the goal was a full setup built around movement and focus — something he could fully inhabit and work the stage, with an element that was entirely his own. Something so iconic he would grow into it.

After a series of creative calls with production designer Wesley Goodrich, we landed on what would become his now-signature mic stand. We took cues from his fans and their love for his thrash-outs, and joined the conversation with one question: what if he couldn't thrash out fully, no matter how hard he tried?

The final design drew on sculptural forms and the playful physics of a Weeble wobble toy — a stand that could thrash, sway, and absorb movement without ever tipping over, without ever fully losing control. We brought on an incredible movement director - and honed his stage presence, utilizing our sculptural piece to influence and show how different positions and ways of moving through the space would show up on camera and to an audience.

Since then, the mic stand has traveled the world on tour and appeared on stages from the Grammys and SNL to Jimmy Fallon and Coachella. Sombr is a star, with the true essence of rockstars before him. We gave him a dance partner, a lover, a repeatable asset fans love — and the foundation of an entire persona we have brought back again and again.

Sometimes an artist has already made a mark, a splash, an explosion — and it's still not the full expression of who they are. Damiano David was already the lead singer of the wildly popular rock band Måneskin when we were brought in to help him transition to his own solo project.

That meant tapping into a version of himself the world hadn't seen yet, and building it a fully fleshed-out world to live in and explore — something new, something he and his fans could get excited about.

We went to work building a new character: a new visual identity, movement, color space, and approach. Working alongside Damiano and his team, we helped bring an entirely new version of him to the world — by celebrating what was already inside him. We then brought this version to markets that were less familiar with him - but who fell in love with him immediately.

It took shape alongside his debut record, Funny Little Fears (which we worked on conceptually), and his first solo run, the Funny Little Fears World Tour. Millions of views and many sold-out shows later, Damiano David is very much himself. We're proud of that.

The Weeknd was already a global superstar when he decided to step back and strip things down — making a record fast, without the large-scale machinery of the one before it. We jumped in to build the world around him and keep pace. Helping to craft the world around the music being made.

Part of that meant turning the camera on his process in the studio - the first time such access was given. We knew it couldn't be just another documentary, it had to exist inside the world of The Weeknd. That took shape as He Was Never There.

Using set design, analogue video, and practical effects, we physically altered the environments he was working in — turning documentation into a surreal journey through one of the greatest artistic minds of our generation.

We partnered with Spotify on exclusive first of their kind vertical music videos, with YouTube for a new form of storytelling we coined the "Docupoem," and with Apple Music on Another You, a three-part live-to-film lead-up to The Weeknd's 2018 Coachella headline set — radical approaches to documentation that took the industry by storm.

The EP - with album photography and design by us - that came out of the process, My Dear Melancholy, debuted at No. 1 and became a cult favorite in his discography — a true testament to living in the moment.

Our collaboration with Nelly Furtado stretches back almost 20 years — in constant conversation, artist to artist, both still growing. It started around her debut Spanish-language album, Mi Plan, which won Best Female Pop Vocal Album at the 2010 Latin Grammys, and it's carried all the way through to 7, her 2024 album — a pop reinvention four years in the making. The thread the whole way through: keep pushing, keep finding something new.

We joined Nelly again as she started recording "7", and stayed on for the whole ride — sounding board and collaborator at once, from the first sessions through to release.

That's the thing about learning from people who keep teaching you: it's reason enough to keep making new work. Live performances, social, music videos, mini-documentaries — the journey is the destination.